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Centauro: how Stratws centralized goals, dashboards, and bonuses
See how Centauro centralized goals, dashboards, and bonus calculations in one system with Stratws, Siteware's management platform.

Before Stratws, Centauro already had a system to track goals, but with no dashboard: every panel update depended on a manual request to the company that had built the tool. Today, executives, leadership, and employees check the same numbers, on the same platform, with no middleman.
Centauro is a sporting goods retail chain founded in Belo Horizonte in 1981, now a reference in sporting goods, with physical stores across the country.
What challenges did Centauro face before Stratws?
Centauro’s previous system was custom-built and had no dashboard: a single panel, built to order, gathered the view for directors and the CEO. Every update depended on the company behind the tool, which worked against the automation Centauro was after.
Its charting and management functions were also incomplete. Centauro needed a goal management system to sustain monthly tracking of official results and of the indicators that drive short, medium, and long-term objectives.
How did Stratws enter Centauro’s goal management?
The panel tree gave leadership an overview of every employee’s goals, hierarchized, with no need for spreadsheets. Executive board meetings got simpler, with data presented straight from the tool.
The management module gave employees a view of both company and individual goals, monthly and cumulative. The quantitative goals module, in turn, decentralized results updates: each area started updating its own numbers, with no need to send them manually to the management team, even at high data volume.
Calculating Centauro's results for bonus payment would be very slow without a tool like Stratws.
What results has Centauro seen with Stratws?
With information in one place, Centauro gained time and productivity: access to data got faster and simpler for every area. Even having used a similar tool before, the team found Stratws more intuitive, from expanding charts to building an action plan from the results.
Centauro also started exporting complementary spreadsheets it couldn’t generate with any other tool before.
Today, Stratws is the company’s official goal management system: employees know the values recorded there are what count for calculating and paying bonuses, which reinforces engagement with the platform. Goal and indicator adjustments also moved straight into the system, with no need to fix spreadsheets.
Centauro has a well-defined monthly routine for presenting results with leadership and the executive board. In those meetings, Siteware's tool is used to assess goal achievement and which action plans will run to reach the expected results.
Centauro’s experience shows what changes when dashboards, goals, and bonus calculations stop depending on an outside vendor or parallel spreadsheets, and instead run in a single system, accessible to every area that needs it.
Do your executives still rely on a spreadsheet to see goals?
Explore Stratws' strategy execution solution and see how to bring dashboards, goals, and indicators together in one platform, with no outside vendor.
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Equipe Siteware
Content produced and reviewed by the Siteware team, curated by internal experts in strategic management and corporate performance.