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Every goal with an owner and a deadline

Goal and indicator deployment, from corporate to individual

Command of management starts when the corporate goal reaches the area and the person, traceable all the way. In Stratws, every indicator has a source, a formula, an owner and a frequency, the deviation becomes an action plan with a deadline, and you walk into the meeting able to explain every number.

Stratws indicator scorecard with the financial and customer service goals deployed
Detail of the indicator scorecard: actual, goal and status of each indicator month by month

More than 7.9 million goals tracked in Stratws

  • Vale
  • Casio
  • Unimed
  • Hydro
  • Hapvida
  • EDP
  • Atvos
  • Alvoar Lácteos
  • Portobello
  • Getnet
  • Votorantim Cimentos
  • Strauss Coffee
  • Kinross
  • Sompo Seguros
  • CSN Cimentos
  • VLI

Connect the company objective to the team task

Turn the objective approved by the board into area indicators (KPIs), team goals and actions with an owner. In Stratws this happens on a single source of truth: one number, one formula, one owner, one frequency.

In the results meeting, you explain why the goal did not close, which actions are under way and what that changes in the larger result, with the number and the trail on screen.

Strategy map in Stratws with the objective open and the indicators attached to it
Detail of the objective's indicator with actual, YTD, trend and the team's tasks

Track the full cycle, from deployment to result.

With visibility across every area, the manager commands their own numbers: they know at which height the result was hurt and mobilize the area with evidence in hand to reach the result.

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One single standard to measure and report

Before tracking the number, the platform governs how it is defined. The same standard carries over to the report and to the presentation, which stop being rebuilt every cycle.

  • Every indicator is unique across all areas

    Define each indicator once in Stratws and apply the same standard to every area that uses it: owner, how it is calculated, where the data comes from and how often it is updated. No divergences, always with a trail.

  • Faster and more effective reports

    Build reports in a few clicks or through a conversation with the AI you already use, with the indicators you need and the same standard for every area. Deliver fuller analyses, joining Stratws data with the context of the company.

What the spreadsheet and the ERP do not reach

Put an end to indicators scattered in different versions by adopting a single source. Get visibility of the whole cycle: where the goal stands, what has been done and what is missing.

What execution requiresStratwsSpreadsheetERP module
Objective: strategy map visible to everyoneYesNoNo
Goal: how much, by when and whose it is, at every levelYesPartlyNo
Indicator: reliable number with a single source of truthYesNoPartly
Action plan: can be created tied to the deviation, with owner and deadlineYesNoNo
Task: whoever executes has visibility of the objectiveYesNoPartly

Stratws consumes the data the ERP or other tools produce and orchestrates the indicators on top of it.

I want visibility of the whole cycle

Treat the deviation in time to turn the result around

From the indicator off target comes the correction plan, with owner and deadline, tracked on the same platform. The action comes back for verification in the next cycle, tied to the indicator that should react.

The methods come embedded in the platform. PDCA, FCA, See and Act, 5W2H, Prioritization Matrix, among others. The methodology runs inside the tool and your team focuses on the result.

Stratws, your AI platform working alongside every goal

Secure a layer of analysis over every goal. Stratws AI crosses indicators and goal deployment with the context of your business, and shows where the number comes from and at what level of the tree the result was lost.

  • The formula of each indicator, including weighted calculations.
  • The deviation followed down the hierarchy to the area that explains it.
  • A component you cannot access appears without its value.
ChatGPT conversation querying a Stratws indicator through the AI connector (MCP)

Samarco: goals and indicators connected at every level

With Stratws, Samarco, a Brazilian iron ore miner, monitors its indicators continuously, in a single place. With visible results panels, the whole team started to see the effect of its own work.

Watch the full case on YouTube (in Portuguese)
Rafaela Moraes, from Planning and Management at Samarco

“For better monitoring of the indicators, we use Stratws. With it we run monthly management, focused on what was a point of attention and on variations from one month to the next.”

Rafaela MoraesPlanning and Management · Samarco

Governance with global security standards

Protecting the company's sensitive data is handled in layers, so the information stays confidential and intact from the entry to the audit.

  • Permission by profile

    Whoever edits the indicator, whoever posts the value and whoever only follows the result are distinct, configurable roles, from the board to the front line.

  • Audit trail

    Every change is recorded with date, time, user and the before and after, which is what backs the historical series in an audit.

  • Privacy assured

    Stratws complies with European (GDPR), Brazilian (LGPD) and Californian (CCPA) information privacy regulations.

  • International security standard

    Hosting runs on Azure and AWS, with an isolated environment per client, and Siteware is SOC 2 compliant, with AICPA standards applied to its processes.

Command your management, from objective to action

Walk into the next results meeting without insecurity, with the number, the cause of the deviation and the action under way on the same screen. Talk to a specialist and see your goal structure built on a single source, with an owner and a trail on every number.

See it in practice
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