brMalls: how Stratws deploys goals down to the individual level

At brMalls, every corporate goal cascades down to the individual level, from directors to interns, with a signal that shows each indicator’s health. That cascade is what sustains the company’s focus on results and the merit-based culture it holds as a value.

brMalls is the largest integrated shopping mall company in Latin America, with more than 46 properties and a presence in all 5 regions of Brazil. Growth, productivity, and a strong focus on results through meritocracy are among the company’s values.

What challenges did brMalls face before Stratws?

A company with the ambition of becoming the largest and best shopping mall company in the world needed a platform to manage its goals. With Stratws, brMalls automated four fronts of its management.

The first was breaking down the company’s macro objectives into goals for directors, managers, and analysts. The second was tracking progress on those goals monthly, in results meetings.

The third was spreading a results-focused culture across the whole hierarchy. And the fourth was rewarding the best-performing employees.

How did Stratws enter brMalls’ goal management?

Charts bring clarity to how the company tracks its indicators. Signals show each goal’s health, which turns spotting and fixing deviations into a simple, routine task.

Team and individual dashboards, with a simple graphic view, let people track goals already broken down by person. With that, brMalls automated management from the strategic to the individual level and made results meetings simpler, focused on fixing deviations.

How does brMalls calculate merit-based bonuses with Stratws?

For brMalls, meritocracy is a path to results and to developing employees: from leadership to interns, everyone has individual goals.

The People and Management team defines indicators and weights for each goal. When results come in, Stratws calculates each employee’s performance score, which makes it simple and fair to assign bonuses to whoever hits the most goals and contributes most to the company’s growth.

What results has brMalls seen with Stratws?

In monthly results meetings, the signals show team and employee performance, and brMalls sets action plans for goals flagged at risk. That’s how the company keeps its focus on results in day-to-day management.

Having every goal in a single system, with an intuitive view, also sustains Visual Management: any employee can check their own performance and the company’s as a whole, which sustains transparency, one of brMalls’ key values.

brMalls’ experience shows what changes when a corporate goal no longer stops at the top, and instead cascades down, with an owner and a signal of its own, to every employee in the company.