Grupo SBF: how Stratws connected more than 10,000 employees to strategy

Grupo SBF is a sports ecosystem made up of three business units: Centauro, FISIA, and SBF Ventures. Coordinating goals across them, inside a fast-growing organization, ran into a common problem: fragmented communication and no integrated way to manage goals.

What challenges did Grupo SBF face before Stratws?

The group needed a tool to connect teams and automate goal deployment across business units.

It's not enough to break down strategy. We need it to reach every level of the company clearly and consistently.

How did Stratws become part of Grupo SBF’s strategic management?

With Stratws, Grupo SBF started deploying goals and connecting more than 10,000 employees across Brazil, with visibility and control over integrating new companies into the group.

Strategy isn't just about setting objectives. It's about making sure every team member understands and contributes to those objectives.

What results did Grupo SBF get with Stratws?

In under a year, Grupo SBF made progress in internal communication, goal alignment, and performance management:

Today, our employees don't just see their goals. They understand the impact of their actions thanks to the visibility Stratws gives them.

Grupo SBF’s experience shows what changes when deploying goals to thousands of employees, across different business units, stops depending on loose communication between areas and starts running on a single system, with indicators visible at every level of the company.